Intro‍

‍

The Amaronda Resort & Spa serves as a comprehensive case study that highlights the power and effectiveness of our 360 services. The consistency between design and implementation ensured a harmonious experience from the user's first contact with the brand to the final booking. In other words, we managed to enhance the hotel's position in the competitive tourism market of Greece.

‍

‍

Campaign Goals‍

‍

The goal of the campaign was twofold: on one hand, to enhance the recognition of Amaronda Resort & Spa and, on the other hand, to achieve high numbers of conversions. We targeted specific demographic groups and interests, defining the necessary geographical boundaries through digital channels. This strategy allowed us to create strong interactions and a high level of engagement. Our central approach involved actively engaging users at every stage of the process, aiming to convert their initial interest into specific actions. In this way, we managed to reach the final stage of the pyramid, achieving essential conversions, namely bookings.

‍

Strategic Approach‍

‍

Our strategy was based on multi-channel approache, as well as a multi-dimensional analysis of the market, consumer preferences, and trends. In terms of performance, leveraging advanced digital marketing methods, mainly through targeted campaigns on Meta & Google, we managed to reach the audience with the highest probability of conversion. Additionally, through regular data analyses, we adjusted our strategy and enhanced existing campaigns when a need or opportunity arose. A prime example was the flash campaigns and seasonal sales. Our strategy in social media was equally crucial, aiming to strengthen brand recognition and create an active community around the brand. We created content that combined visually striking elements with information about the hotel's services and benefits, adding another one way of interaction.

‍

The campaign validated ourtargeted strategy and opened new future prospects, raising the barsignificantly.
‍

More Creative‍

‍

Through the creation of the website, P.O.P. actions, and overall branding management, we managed to provide a unified and cohesive image that enhanced brand recognition and improved the visitor experience.

‍

‍

The creation of the website was the central pillar of our strategy, offering a modern, functional space for bookings and informations, while also integrating seamlessly with our digital campaigns for optimal audience interaction. Furthermore, the menus from the hotel's various restaurants were designed based on the aesthetics and brand of Amaronda, enhancing the overall experience for visitors, while the added qr codes allowed immediate access to reviews, providing more trust, confidence, and engagement with the brand.

‍

Results at a Glance

‍

Our campaign results exceeded initial goals by a significant margin. The successful implementation of our strategy led to a significant increase in sales, as well as an excellent ratio between advertising expenses and revenues. Website traffic for Amaronda Resort & Spa went through the ceiling, as did the traffic to the exclusive booking website, while interactions on social media reached high levels. Data show that users who interacted with our campaigns demonstrated increased interest in bookings, confirming the effectiveness of our multi-channel communication.

‍

The ROI was exceptional, confirming the sustainability and value of our actions. Specifically, we recorded 27,000 new users on Amaronda's website with a 96% interaction rate. These results demonstrate not only the success of our efforts but also market acceptance of our offer.

‍

‘’The overall evaluation reveals that for every 1 euro spent, Amaronda Resort received an impressive 13 euros back revenue from bookings.’’

‍

Conclusion

‍‍

With strategically well-planned steps and triggered with our expertise to test and optimize the consecutive campaigns at every stage, we managed not only to achieve the initial goals for Amaronda Resort & Spa but to exceed them. The result was an impressive multiplicative return on initial advertising expenses and consequently on sales, while simultaneously increasing brand recognition.

‍

Amaronda's case study affirms that the future of tourism lies in personalized, data-driven campaigns.

‍

Coordinated and targeted digital communication was the keystone of Amaronda's impressive return and successful repositioning in the Greek tourist market, establishing it as a premium choice for the upcoming tourist season.

‍