Intro

We are thrilled to unveil the success story of our latest phygital activation for Buondi Craft at HORECA 2025, titled "From Bean To Cup Journey". This innovative AR experience seamlessly blended cutting-edge technology with storytelling, redefining how brands engage with exhibition audiences.

Client Background

Buondi Craft is a premium coffee brand known for its dedication to quality, craftsmanship, and innovation. With a deep-rooted passion for coffee, Buondi Craft curates exceptional blends that elevate the coffee-drinking experience. The brand continuously explores new ways to connect with consumers, ensuring that every cup tells a story of expertise and authenticity. By embracing new technologies, Buondi Craft remains at the forefront of modern coffee culture, making it a key player in the competitive HO.RE.CA. sector.

Brief

In the dynamic and highly competitive environment of HORECA, where numerous brands compete for visitors’ attention, standing out requires more than just great products—it demands memorable experiences. Buondi Craft aimed to create an interactive activation that would captivate audiences, engage them in a unique way, and reinforce its leadership in coffee innovation. The challenge was to develop an experience that would cut through the noise of the exhibition and leave a lasting impression on attendees.

Idea

How could we leverage emerging technology to craft a brand experience that goes beyond passive observation and transforms into active engagement? The answer: a custom-designed TikTok AR filter that allows visitors to experience the entire journey of coffee beans, from their origins to the final cup, using only their mobile devices. This immersive activation, conceptualized entirely by Mind The Ad, turned Buondi Craft’s booth into a digital storytelling hub, providing a seamless and engaging experience for every visitor.

Mechanism – Implementation

As visitors navigated the vibrant exhibition space, they discovered the Buondi Craft booth—a portal into the world of coffee. By simply scanning a QR code with their smartphones, they activated the TikTok AR filter, which brought to life the intricate journey of coffee beans through an engaging, augmented reality experience. The filter dynamically visualized the transformation of coffee from its harvesting stages to the final crafted cup, making the storytelling process both interactive and memorable.

The activation not only captured attention but also fostered high levels of engagement. With over 4,000 scans per filter and an average interaction time exceeding 35 seconds, the results underscored the power of phygital experiences in crowded exhibition environments. This activation reinforced the idea that in a sea of brands, the ones that truly stand out are those that offer an experience—not just a product.

By seamlessly merging technology and storytelling, Buondi Craft and Mind The Ad showcased that innovation in brand engagement isn’t just about being seen—it’s about being experienced.