Intro

We are thrilled to unveil the success story of our latest innovative campaign for Kenfood, “1 On 1”, hosted at the prestigious HO.RE.CA. exhibition.

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Client Background

Kenfood is a company specializing in the manufacture and trade of bakery and pastry raw materials and ready-made mixes. Kenfood quickly became known for its ready mixtures. With a commitment to innovation and customer service, Kenfood offers a wide range of products designed to provide immediate solutions for professionals in the food industry. The company is part of the Loulis Group since 2015, focusing in the development of innovative food industry products. Kenfood’s product catalog boasts over 750 SKUs, catering to a variety of professionals and businesses in the food and catering industry, making them a leader in the HO.RE.CA. sector.

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Brief

In the bustling atmosphere of the HO.RE.CA. exhibition, where countless exhibitors vie for attention, innovative contests can be a game-changer. They serve as a magnet, drawing in crowds and creating abuzz that cuts through the noise. These contests not only showcase creativity and expertise but also foster engagement, encouraging participants and spectators alike to interact with brands on a deeper level. By standing out, they not only captivate the audience but also leave a lasting impression.

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Idea

How to take advantage of the limited space inside the already crowded Kenfood booth by creating a simple and easy to use lead-generating contest where users will be able to access with as limited steps as possible? This unique campaign leveraged the latest NFC technology to create an interactive and engaging experience for all attendees by only tapping a smartphone on something simple and small: a glowing cube.

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Mechanism – Implementation

As visitors wandered through the bustling lanes of the exhibition, they encountered the Kenfood booth, which was not just a feast for the eyes but also a gateway to a culinary adventure. By simply tapping their smartphones against a number of small, lit NFC-enabled cubes, they were instantly transported to a special landing page designed exclusively for the “1 On 1” contest.
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The landing page welcomed participants with a simple interface, prompting them to enter the ballot contest with ease. The anticipation was palpable as each entry brought the possibility of winning closer to reality. The lucky winners of the “1 On 1” contest were in for a treat—a private workshop with Kenfood’s master chef Thanos Spanos. This wasn’t just any workshop; it was a personalized, one-on-one session tailored to the winners’ curiosities and aspirations.

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